


About Us
Max & Me is a holistic, world-first emotional wellbeing programme that uses the character of Max the English Bulldog to guide children from early childhood to young adulthood in becoming emotionally intelligent, resilient, and purpose-led individuals.
It’s not rocket science — it’s real heart. By blending best practices from mental health, anti-bullying, movement therapy, social impact and creative expression, Max & Me reconnects children, families, and communities in an increasingly disconnected world.


Hallo, I’m Max’s Mom, Adrie
I’ve spent 25+ years in media, but helping kids build grit and emotional smarts has always been my real passion. Max & Me has been two years in the making—tested in different countries with input from therapists, teachers, social workers, parents, and even police. It’s a simple tool that works. And Max? He’s finally taking centre stage, just as he should. Because every child deserves a buddy when big feelings roll in.

Paws & Peace Corners
Discover why creating a Paws and Peace corner is essential! Trauma-Informed Facilitator Claudia Roodt explains how these calming spaces can support children dealing with anxiety—whether in the classroom or at home.
Therapists strongly recommend them for emotional wellbeing.


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